Summer Short-lets in London

We have wrapped up a busy and successful summer season of short-let rentals in Prime Central London and moved in our long-let HNW tenants for the next 10 months.

Summer 2023 was undoubtedly the best season since 2019 when it comes to occupancy, rates per night and income, as well as a near 100% 5-star review track record, which we are especially proud of.

To celebrate we are sharing some data on this summer’s Prime Central London short-let returns and achievements with you, our business community.

Avg. monthly net profit increase over & above long-let: 50%
Avg. price per night: £375
Avg. length of stay: 7 days
5-star reviews: 95%+

*These statistics are from a building of 1-bed Mayfair apartments.

Why are we so proud of these statistics? It’s because they prove that we have done a great job for both our clients:

  • The property investors we work on behalf of have benefited from the additional net profit short-let rentals generate without any of the hassles

  • And our guests, whom we host and support during their trips to London had brilliant stays in the city, thoroughly enjoying our apartments and service

Our portfolio includes a range of exquisite properties, from spacious new-build apartments to elegant Georgian townhouses, all located in highly desirable boroughs of London.

We specialise in letting and managing a prestigious collection of homes in Prime Central London. These homes are available for short, corporate, or long-term rentals, depending on the unique needs of our guests and tenants, and of course the suitability of the properties themselves.


Prospective clients often ask if the short-let market is worth considering. The honest answer is that for the right properties in the right locations, it is absolutely worth it. However, we always recommend instructing a professional outfit to save yourself time and hassle, whilst maximising your profits.

We specialise in optimising rental returns for properties suitable for short-let by accepting short-let reservations during London's peak summer months. We take pride in managing these stunning homes to ensure an exceptional experience for our valued guests and tenants.

We'd love to hear from you if you're interested in exploring how you could maximise a Prime Central London property.